Production Department

This unit is regarded as the core of the company which has the duty to execute the results obtained by R&D department in the production line. This section uses modern machineries and technologies in the world in different sections like production line, quality control, packaging and storage. This resulted in mechanizing the production process and eliminating the need for human intervention. This unit has supplied consumers with its high-quality products observing high and decent standards both in quality and hygiene.

Export Department

Export team in the marketing and sales department started with exporting some of our products to our neighboring countries and later on, due to the high quality and variety of products, to other countries.

• Our export team is diligent and fully aware of international trade conditions and rules. In the export sector, we are in contact with various countries of the world in areas such as Central Asia, South Asia, the Middle East, cis countries, Eastern Europe, etc. Our warehouses are large buildings where raw and primary materials are stored to packaged and ready-to-eat products. This department plays an important role in the smooth operation of the supply chain.

Marketing and Sales department

This section includes consulting team, national sales team and international sales team (export). Our consulting team provides practical advice about choosing proper toys and playground for amusement parks, kindergartens, and distribution centers.

Research and development (R&D)

This department is responsible for conducting research on children’s needs regarding toys. We also take the parents’ concerns into thoughtful consideration. This must result in a product with eye-catching features- which are the main features sought by children- that satisfy their needs and ease their parents’ concern. This unit is also responsible for checking the latest technologies in the world in order to help keeping the products up to the latest standards. One of our products which best fits to all the above-mentioned features is called” LegoMil” which is the new generation of Legos. Thanks to the researches by this department, the quality of products in areas such as appearance and hygiene (as the parents’ main concerns) is ever-improving. The research results had three major outputs: 1) Using Nano technology in manufacturing products, 2) Producing antibacterial products, 3) Using edible colors.